What Is In A Name

Selecting the right business name is crucial to getting positive attention and remaining memorable. While big businesses have the resources to ensure the success of their name, small businesses running on much smaller budgets need to be more careful in the selection of a name since a poor choice can greatly reduce your chances of getting a referral if people simply cannot remember what your business is called.

There are several businesses similar to yours so you need to find a name that will stick in the minds of your contacts as well as convey your intended image. It is also important to keep your name before potential and current clients so that you are not easily forgotten.

In order to re-enforce your name and ensure that you are on top of the name game here are some tips.

  • Don’t pick a misleading name. For example calling your virtual assistance business “Office Architects” will greatly confuse prospective clients about what you do if they were reading your listing in the yellow pages.
  • It should distinguish you from the competition.
  • Ensure that it is easy to pronounce and remember.
  • Easy to spell. Having a name with an unusual or complicated spelling while being unique, has the drawback of not being found in business listing. A graphic design business called "Imajeenation" may not be easily found by in a business listing.
  • Consider using your own name. If you have an uncommon name and you are well known and respected, this option works well. Because of your reputation, your business gets instant recognition, as such, is easily remembered.



OilGirl said...

Great post Tirzah! :)When I started my aromatherapy business, I thought Wellness ESCENTials was pretty clever, but alas, nobody "got it" and it was just confusing!

2 December 2009 at 23:11
Tirzah said...

LOl! Jen, I actually think it is pretty clever but it is one of those names you have to visualize (eSCENTials) to get. I have a knack for coming up with those kind of names too but when I started this blog I decided not to be clever but to be obvious by naming it after my audience/reader.

3 December 2009 at 17:10